Developing Leaders 
 for the AI-Driven 
 Digital Economy

AI-Empowered
Leadership

Empower your organization through AI-driven leadership. In this 9-week online program, you’ll demystify AI, align cutting-edge technologies with your strategic goals, and develop the skills to build a data-driven culture.

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digital transformation Leadership

Lead your organization into the digital future. This 12-week online program helps you develop a strategic vision, create a digital roadmap, lead change, and align your teams for impactful digital transformation.

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Digital Transformation Management

Transform your digital ideas into actionable strategies. In this 12-week online program, you’ll master process mapping and innovative solution design, and gain practical skills to drive digital transformation.

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innovative leadership to drive transformative Change

Simon Fraser University’s DIAL Initiative offers future-ready educational programs that help professionals and organizations build the skills, confidence, and leadership capacity to navigate what’s next. Through cross-industry peer learning, application-based practice, and SFU’s academic excellence, DIAL empowers learners to turn emerging ideas into meaningful transformation.

Founded by Simon Fraser University’s Beedie School of Business in partnership with DIGITAL, DIAL brings together a partner consortium to empower individuals in their career journeys and provide organizations with the transformative knowledge required to flourish in the evolving digital landscape. 

+
UPSKILLED INDIVIDUALS
+
ELEVATED ORGANIZATIONS
$M+
INVESTMENT
%
EMPLOYMENT RATE
SFU Beedie School of Business

The Dial Impact

Empowering Digital Leaders

DIAL equips professionals with the skills to lead digital transformation, fostering innovation, and positioning their organizations for success.

application-based Learning

DIAL focuses on practical, outcome-driven learning, enabling participants to apply their knowledge and deliver tangible results.

Fostering Inclusivity and Diversity

DIAL promotes inclusivity by ensuring diverse representation and creating a more equitable and dynamic workforce.

World-renowned Faculty

Dr. Blaize
Horner Reich
Academic Director, DIAL
Professor Emerita, MIS,
Innovation & EntrepreneurshipSFU Beedie School of Business
Dr. Andrew
Gemino
Associate Dean, ExecEd
Professor, MIS,
Innovation & EntrepreneurshipSFU Beedie School of Business
Dr. Ian
McCarthy
Professor, Technology & Operations Management, Innovation & EntrepreneurshipSFU Beedie School of Business
Dr. Terri
Griffith
Professor, Innovation & Entrepreneurship, Keith
Beedie Chair in InnovationSFU Beedie School of Business
prof. Andrew
Harries
Tom Foord Associate Professor
of Practice in Innovation & Entrepreneurship SFU Beedie School of Business
Dr. Jeffrey
Yip
Associate Professor,
Management &
Organization StudiesSFU Beedie School of Business
Dr. Joseph
Peppard
Academic Director of Executive Development, Professor, Digital TransformationUCD Smurfit Business School
Dr. Sarah
Lubik
Academic Director, i2I
Senior Lecturer, Innovation & Entrepreneurship SFU Beedie School of Business

DIAL PARTNERS

DIAL Partners

Start your
digital transformation journey
today!