Digital
Transformation
Leadership

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Starts on

September 24, 2024

Duration

12 Weeks, Online

4–6 hours/week

Program Fee

CA$3,500

Eligibility

5 years of leadership experience

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Empowering Leaders to Navigate Digital Disruption

As a senior leader, you’re likely feeling the pressure of leading digital transformation in a world where technology disrupts traditional business models at a relentless pace. Even with your leadership experience, guiding your organization through these changes can feel overwhelming, especially when dealing with cross-functional teams, complex digital strategies, and fast-evolving technologies. The challenge is not just understanding the tools but creating a vision that drives meaningful, organization-wide transformation.

The Digital Transformation Leadership (DTL) Program is designed to help you tackle these issues head-on. It equips you with the strategic insight, leadership capabilities, and digital acumen needed to confidently lead your organization through the complexities of digital transformation, ensuring sustainable success in this ever-changing landscape.

of organizations have adopted or have plans to adopt a digital-first business strategy.

SOURCE: IDG

is the forecasted amount for global digital transformation spending by 2027

SOURCE: GARTNER

Your transformative journey in this program

Lead Strategic Digital Change

Develop the expertise to craft and execute a vision for digital transformation that aligns with organizational goals and drives long-term success.

Inspire Cross-Functional Teams

Enhance your leadership skills to motivate and guide diverse teams, ensuring alignment and collaboration across departments during digital initiatives.

Navigate Complex Digital Landscapes

Gain the insights to manage the complexities of digital disruption, stay ahead of emerging technologies, and turn challenges into opportunities for innovation.

Program highlights

Cutting-Edge Curriculum

Stay ahead of the curve with content focused on the latest digital technologies and their applications in business.

Real-World Application

Engage in real-world projects that allow you to apply digital strategies and tools directly to your work environment.

Case studies

Analyze a broad range of scenarios and gain a practical understanding of digital transformation applications.

Weekly Live Sessions

Gain deeper insights into emerging topics through live sessions with world-renowned faculty with extensive experience in digital transformation.

Collaborative Peer Learning

Participate in discussions and group activities with professionals from diverse industries, building an extensive network.

Flexible Learning Schedule

Balance your professional commitments with a flexible schedule, offering a blend of synchronous and asynchronous sessions.

Meet the Faculty

Dr. Blaize Horner Reich

Academic Director, DIAL Professor Emerita, MIS, Innovation & Entrepreneurship,
SFU Beedie School of Business

Dr. Andrew
Gemino

Associate Dean, ExecEd
Professor, MIS, Innovation & Entrepreneurship
SFU Beedie School of Business

Dr. Ian
McCarthy

Professor, Technology & Operations Management, Innovation & Entrepreneurship
SFU Beedie School of Business

Dr. Terri
Griffith

Professor, Innovation & Entrepreneurship,
Keith Beedie Chair in Innovation
SFU Beedie School of Business

Dr. Joseph Peppard

Academic Director of Executive Development, Professor, Digital Transformation
UCD Smurfit Business School

Dr. Andrew Harries

Tom Foord Associate Professor of Practice in Innovation & Entrepreneurship
SFU Beedie School of Business

Dr. Jeffrey
Yip

Assistant Professor, Management &
Organization Studies
SFU Beedie School of Business

Dr. Sarah
Lubik

Academic Director, i2I
Senior Lecturer, Innovation & Entrepreneurship
SFU Beedie School of Business

Program Curriculum

Module 1: Business Models

• Understand the business model concept and the changing conditions requiring business model transformation.
• Understand the value architecture and map their own value architecture.
• Understand the innovation ecosystem and map their own innovation ecosystem.
• Identify new strategic and business model opportunities using the value architecture and innovation ecosystem lens.

Module 2: Digital Platforms, Data & AI

• Identify the key drivers of digital transformation.
• Recognize the difference between digitization, digitalization, and digital transformation.
• Describe the key elements of digital capability for transformation.
• Explain the key components of a digital platform.
• Recognize the components needed for data-driven decision-making.
• Describe the capabilities of an intelligence platform, AI, and machine learning.

Module 3: Customer Experience

• Understand the main components of customer experience.
• Develop a deeper knowledge of your customers using the empathy map.
• Identify tools for mapping your customer’s journey.
• Improve your analysis of your competitors and potential competitive threats.
• Find gaps and vulnerabilities in your company’s customer experience.

Module 4: Operational Excellence

• Frame digital transformation as a process redesign task.
• Explain how digital technologies impact the 4 Vs of operations.
• Use polar diagrams to understand and map how processes are transformed by digital technologies.
• Review cases of digital transformation in terms of value adding change in operations drivers such as quality, speed, capacity and convenience.
• Recognize examples of digital transformations in different industry operations contexts.

Module 5: Future Ready Workforce

• Assess their workforce in terms of digital fitness.
• Strategize across the 5Ts for greater leverage of human and technology capabilities.
• Gain flexibility and performance through multimodal staffing.
• Offer foundations for work crafting such that their workforce can better participate in digital transformation with AI and other tools and techniques.

Module 6: Ideation

• Understand the divergence and convergence processes in a design thinking approach.
• Collect and reflect on insights developed over the first 5 modules.
• Structure insights into impactful insight statements using the “User-Needs to-Because” format.
• Generate “How Might We” questions from structured insights.
• Use “How Might We” questions to generate discussion on potential digital transformation opportunities.

Module 7: Map the Value

• Create a clear press release for your DT initiative
Build a Benefits Dependency Network to map the path to value.
• Understand how to develop a DT roadmap.

Module 8: Digital Journey

• Understand the challenges likely to be faced in achieving an organization’s digital ambitions.
• Understand the four viable pathways to Future Ready.
• Map the most appropriate pathway to follow.

Module 9: Governance & Digital Agility

• T-shirt size a digital transformation.
• Understand different governance approaches for a vision, program, and program.
• Understand the difference between ‘aligning’ and ‘integrating’ the IT unit.

Module 10: Leading Organizational Change

• Understand the reason why people resist change
• Develop a system for listening to core concerns
• Apply the S.C.A.R.F model of human needs to address defensiveness.
• Build recovery routines to sustain momentum.
• Develop a small wins checklist.

Module 11: Visual Storytelling

• Understand the impact that stories and visualizations can add to a presentation.
• Consider how to “set the stage” for a presentation.
• Consider different techniques to explain the data in a presentation.
• Practice using a six-step process to create visualizations/data created in the DTL program to develop an effective presentation.

Inspiring Journeys

“The core lectures were extensive and included examples and case studies from different industries and major companies that provided context. The program also allowed the cohort to collaborate with individuals across industries and projects.”

Jason Williams Manager, Innovative Travel Solutions | Vancouver Airport Authority

“This program was a turning point in my career. One of the first things I learned is that digital transformation has no finish line. The technology we adopt today will quickly become obsolete, so we should always be looking ahead, learning, and adapting.”

Olya OllilaProject Manager | Esri Canada

Certificate of completion

Upon successfully completing the program, you’ll receive a digital certificate from Simon Fraser University’s Beedie School of Business. As a program alum, you’ll also gain exclusive access to various workshops, events, and networking opportunities. You may also qualify for tuition assistance if you choose to enroll in more online programs through DIAL.

Your verified digital certificate will be available for download from the course’s Canvas platform, using the name you provided during registration. The certificate images shown are for illustrative purposes and may change at the discretion of SFU Beedie School of Business.

Please note that participating in the Digital Transformation Leadership Program does not lead to a degree, alumni status, or earned credits at the SFU Beedie School of Business.

Have questions about this program? Contact us at sfudial@sfu.ca or call us at 778-782-3193.

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Digital Transformation Leadership