Digital
Transformation
Management

Get Your Brochure

Salesforce Web-to-Lead Form

By clicking the button below, you agree to receive communications via Email from Simon Fraser University & DIAL about this program and other relevant programs. Privacy Policy

Starts on

April 9, 2025

Duration

12 Weeks, Online

4–6 hours/week

Program Fee

CA$2,500

Eligibility

3 years of work experience

Download brochure

Staying Relevant in a Disrupting Digital World

As a specialist in your field, you are constantly challenged by the pace at which technology is transforming business. Emerging technologies are disrupting traditional business models, and the challenge of integrating these new AI-driven tools with your established processes seems intimidating. Even with deep industry knowledge, you may find it difficult to lead digital transformation efforts effectively, especially within cross-functional teams where technical jargon and unfamiliar concepts can create barriers.

Feeling left behind or losing your competitive edge in a world where digital-first strategies are the norm can be frustrating. The Digital Transformation Management (DTM) Program is designed to address these challenges, streamline processes, and foster a culture of sustained engagement, helping you stay relevant and lead effectively in this rapidly changing environment.

of organizations have adopted or have plans to adopt a digital-first business strategy.

SOURCE: IDG

new roles may emerge that are more adapted to the new digital landscape by 2025.

SOURCE: WORLD ECONOMIC FORUM

Your transformative journey in this program

Build Strategic Digital Expertise

Gain the knowledge and tools to effectively lead digital transformation by mastering the integration of AI-driven technologies and digital platforms into your existing processes.

Enhance Cross-Functional Leadership

Develop the skills to bridge communication gaps and manage cross-functional teams, ensuring that digital initiatives are understood and executed across all levels of your organization.

Drive Sustainable Digital Change

Learn to create and implement strategies that not only initiate digital transformation but also sustain engagement and continuous improvement, keeping your organization competitive in an evolving digital landscape.

Program highlights

Cutting-Edge Curriculum

Stay ahead of the curve with content focused on the latest digital technologies and their applications in business.

Real-World Application

Engage in real-world projects that allow you to apply digital strategies and tools directly to your work environment.

Case studies

Analyze a broad range of scenarios and gain a practical understanding of digital transformation applications.

Weekly Live Sessions

Gain deeper insights into emerging topics through live sessions with world-renowned faculty with extensive experience in digital transformation.

Collaborative Peer Learning

Participate in discussions and group activities with professionals from diverse industries, building an extensive network.

Flexible Learning Schedule

Balance your professional commitments with a flexible schedule, offering a blend of synchronous and asynchronous sessions.

Meet the Faculty

Dr. Blaize
Horner Reich

Academic Director, DIAL Professor Emerita, MIS, Innovation & Entrepreneurship,
SFU Beedie School of Business

Dr. Andrew
Gemino

Associate Dean, ExecEd
Professor, MIS, Innovation & Entrepreneurship,
SFU Beedie School of Business

Dr. Jeffrey
Yip

Assistant Professor,
Management &
Organization Studies,
SFU Beedie School of Business

Program Curriculum

Module 1: Build Trust

• Learn to build trust as the foundation for digital transformation
• Identify the enablers and barriers to building trust in organizations
• Apply trust-building principles to manage digital transformation

Module 2: Find the Value

• Recognize the idea of business models
• Learn how the Business Model Canvas depicts the 9 essential elements.
• Examine the heart of the business model – the Value Proposition.
• Understand the Value Chain

Module 3: Utilize Digital Platforms

• Contrast physical and digital products and services
• Articulate core elements of modular digital platforms
• Describe features of Digital Innovation
• Create and interpret an Entity Relationship Diagram

Module 4: Improve the User Experience

• Compare and contrast Service Design and User Experience Design
• Describe key elements in the design thinking framework
• Define Hypertext Markup Language (HTML) and its importance in UX design
• Build a simple interface in HTML
• Apply body-storming as a UX technique to analyze user experience
• Articulate the importance of UX in digital transformation and solution design

Module 5: Map the Process

• Understand the 4 parts of Enterprise Architecture
• Understand the central conduit of value creation
• Learn how to model a process and create a process map.
• Explore customer experience and create a customer journey map.

Module 6: Unlock Perspectives

• Learn skills for collaborative problem-solving across different perspectives
• Identify different problem-solving preferences in your team and organization
• Learn the use of liberating structures to facilitate perspective-taking

Module 7: Evaluate the Process

• Learn how the Balanced Scorecard can be used to assess an organization.
• Understand how to provide confidentiality when gathering primary data.
• Understand Key Performance Indicators (KPIs) and create a set of SMART KPIs for a business process.
• Learn the 3 generic ways to improve a process and use this framework to create options for change.

Module 8: Integrate and Automate

• Compare and contrast data, process, and systems integration
• Define Infrastructure as a Service (IaaS) and Software as a Service (SaaS)
• Compare process/product innovation and their relation to Digital Automation
• Define Application Program Interface (API) and its essential elements
• Build a simple API with support from generative AI
• Articulate the importance of API in digital automation and integration

Module 9: Recommend Change

• Understand how the Decision Matrix Analysis framework is used to compare options.
• Learn 3 key aspects of a compelling presentation – story, simple, credible.
• Learn about the rule of 3s and how to prepare and deliver a presentation.
• Create a Capstone presentation depicting the process and recommending change.

Module 10: Create the Plan

• Use Generative AI to help create a Work Breakdown Structure (WBS) for change recommended to a process
• Understand how to formulate a budget and schedule for a design project from a WBS
• Compare and contrast Traditional and Agile approaches to Project Management (PM)
• Define a hybrid approach to project management
⁠• Describe a multiple sprint backlog for a web design project utilizing generative AI
• Identify potential blockages or risks for the project and suggest mitigation strategies
• Create a Capstone presentation depicting the process and recommending change

Module 11: Sustain Engagement

• Develop strategies to sustain individual and team engagement in the process of continuous change
• Learn how to work with people’s resistance to digital transformation
• Develop a small win strategy to build momentum for digital transformation

Inspiring Journeys

“The program changed how I view many of the projects we were already doing. Learning the terminology opened my eyes to our changes and how they all fit together. Coming into a project with the right tools and explaining the big picture with the right terminology has resulted in more buy-in from everyone involved.”

David GilbertSenior Systems Analyst | Canfor Corporation

This program has given me a deeper understanding of the importance of managing the digital transformation process and using digital technology as a tool. It also allowed me to reflect on my communication and leadership skills, leading me to embrace the learning journey, encourage teamwork, and celebrate success as a team.

Ciana ZhouFinancing Specialist | Royal Bank of Canada

Certificate of completion

Upon successfully completing the program, you’ll receive a digital certificate from Simon Fraser University’s Beedie School of Business. As a program alum, you’ll also gain exclusive access to various workshops, events, and networking opportunities. You may also qualify for tuition assistance if you choose to enroll in more online programs through DIAL.

Your verified digital certificate will be available for download from the course’s Canvas platform, using the name you provided during registration. The certificate images shown are for illustrative purposes and may change at the discretion of SFU Beedie School of Business.

Please note that participating in the Digital Transformation Management Program does not lead to a degree, alumni status, or earned credits at the SFU Beedie School of Business.

Have questions about this program? Contact us at sfudial@sfu.ca or call us at 778-782-3193.

Start your digital transformation journey today.
Seats fill up quickly!

apply Now

Digital Transformation Management